DelhiSkims, But Make It Desi! These Indian Brands That Get Shapewear, Activewear & Every Curve Right
Skims might be all over your explore page, promoting body-inclusive content in glossy reels and pastel perfection, but let’s be honest, it doesn’t always translate well to Indian bodies or Indian budgets. The fits feel off, the price tags bite, and most of the time, you're left wondering if “inclusive” was just a namesake. Shapewear, activewear, and body suits should celebrate curves, be smooth without squeezing, and let you breathe through brunch and burpees. Trust us, that exists, and it’s made right here. We’ve rounded up 10 Indian brands like Skims that don’t just claim inclusivity, they size for it, design for it, and price for it. Whether you're looking for body-hugging bodysuits, breathable activewear, or shapewear that disappears under clothes, these homegrown heroes have your back (and your waist, thighs, and everything in between).
1. NYKD By Nykaa

Nykaa may be your go-to for beauty, but NYKD is where your wardrobe gets a serious upgrade. Specialising in activewear and shapewear made for Indian body types, not just on paper but in practice, they’ve nailed the comfort-to-contour ratio. From seamless saree shapers to buttery-soft leggings, their range celebrates curves, not compresses them. Body type inclusivity? It’s stitched into every piece.
Check Out Their Insta | https://www.instagram.com/nykdbynykaa/
2. Marks And Spencer

When it comes to swimwear and shapewear, M&S rarely misses. Their range covers everything from everyday essentials to vacation-ready silhouettes, all tailored for real bodies and not reel ones. The best part? Their shapewear feels like a second skin without the usual tug, itch, or gasp-for-air feeling. This one’s classic and always comfort-first, just like you'd expect from M&S.
Check Out Their Insta | https://www.instagram.com/marksandspencerindia/
3. Blissclub

Blissclub may have gone viral for their flared pants, but that’s just the trailer. Their lineup spans activewear, innerwear, and even swimwear, each piece designed with movement, breathability, and real Indian bodies in mind. Whether you're stretching, lounging, or just speed-walking to your next chai break, Blissclub fits like it was made for your routine. Comfort-first, function-forward, and far from boring.
Check Out Their Insta | https://www.instagram.com/myblissclub/
4. Butt-Chique

Shapewear that doesn’t fight your body? That’s Butt-Chique’s whole thing. Their size range extends to 5XL, and every cut is thoughtfully designed for Indian body types, sculpting your shape without squeezing the life out of it. From curve-hugging shapewear to versatile bodysuits, everything is sustainable, realistic, and made to move with you, not against you. Finally, shapewear that actually plays nice and easy.
Check Out Their Insta | https://www.instagram.com/butt_chique/
5. Underneat

Kusha Kapila didn’t just launch another label, she created shapewear that finally gets the assignment. Underneat celebrates curves instead of compressing them into submission, with sizes that go up to 42DDD and fits designed for real Indian bodies. It’s shapewear that shapes without shame, supports without stiffness, and proves that comfort and contour can absolutely coexist.
Check Out Their Insta | https://www.instagram.com/underneat.in/
6. The Active Story

The Active Story doesn’t just sell shapewear and swimwear, they understand what it means to feel good in both. Their pieces are designed to hug without holding back. Whether you’re diving into a pool or layering under a dress, this brand keeps things sleek, supportive, and stylish, all without compromising on comfort.
Check Out Their Insta | https://www.instagram.com/theactivestoryclothing/
7. SOIE

This one champions size diversity, offering sizes up to 44D with thoughtful fits and swimwear that actually cater to real bodies. Designed to disappear under your clothes, this shapewear feels like it’s barely there but delivers serious support. It’s the kind of comfort you forget you’re wearing and is all about subtle structure, no squeezing, no show-through, just smooth, reliable comfort all day long.
Check Out Their Insta | https://www.instagram.com/soiewoman/
8. Jockey

This one’s built for movement and made to last. A truly sporty brand, they’ve nailed both activewear and shapewear with pieces that are durable, breathable, and soft on the skin. Their fabric is high-performance, which moves with you, whether you're breaking a sweat or just breaking out the snacks. The quality? It speaks for itself.
Check Out Their Insta | https://www.instagram.com/jockeyindia/
9. Shapecult

This one’s a standout in the shapewear game and is designed to embrace your curves, keep your body breathable, and make every outfit fall into place effortlessly. Worried it won’t fit? Think again, because the size range goes all the way up to 8XL. It's a brand that doesn't just talk about body positivity, it sizes for it, shapes for it, and stands for it.
Check Out Their Insta | https://www.instagram.com/shapercult.official/
10. Dermawear

Dermawear knows that shapewear should shape, not suffocate. Their shapewear is all about structured support that still lets you breathe. Whether you're slipping into occasion wear or powering through a workout, their active-meets-sculpt pieces hold everything in place without holding you back. It’s as firm or flexible as you need it to be, and that’s the best part.
Check Out Their Insta | https://www.instagram.com/dermawearshapewear/
So, which Skims alternative brand are you going to try first?
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