One of the fashion portals that's revolutionized online lingerie shopping, Zivame is now gearing up for a few brick and mortar stores in the capital. 

These stores will serve as touch points, and would not really stock inventory just like the one launched in Bangalore last year. Many brands which started off as online portals like Lenskart and Pepperfry have realized that having a physical presence leads to added revenue which they'd been missing out on.

Although a lot of us are comfortable with the idea of buying our lingerie online, many of us still don't rely on online stores. So if you come in the latter half, wait up for outlets to sprout up in Gurgaon and Delhi!

Tipped By | The Economic Times