IDAM was born out of numerous car ride discussions to and from college between a duo of dreamers, Nayanika & Gazal. It evolved from an idea to a full fledged print and surface design studio that translates its in-the-present aesthetics onto contemporary home and lifestyle products. 

Each product is unique as it has a story behind be it a doodle in a diary or the fallen leaves outside their studio, or how the folk art adorns the streets on India, IDAM brings it all to you in an array of prints and designs ranging from hand illustrated prints and patterns to florals as well as the hand crafted tie & dye techniques. What's more, each of the fabrics used are 100% organic. 

From cushion covers, bed covers, blanket sets, quilts & dohars, to table linen and accessories, they have it all.

Currently operating from a studio in Noida, IDAM will surely find a space in your home!

Browse Through | https://www.idamstore.com