Embracing The Digital Age, Godrej Nature's Basket Is Shutting Down All Its Stores Across Delhi NCR
Godrej Nature’s Basket is shutting down all of its 8 outlets across Delhi NCR! Sounds unreal right? But it’s true! Two stores have already stopped functioning and the rest will also soon in the forthcoming week.
The reason behind this action is that the company is all set to work via their e-commerce model i.e. Amazon and Snapdeal. Earlier in 2015 the Godrej group had also signed up with the online grocery platform Ekstop-.com to tap the online demand for such products. They also have a mobile app for the same!
They’ve got some new ideas for which they’ll have to re-invent their experience and offerings, thus they’re tapping their biggest markets to get this going with.
The new stores would be transformed leading to become the ‘freshest and finest’ neighbourhood store.
Sounds like a grand plan Nature’s Basket!
Sourced Via Economic Times