
Get All Dressed With Best Ethical Brands To Shop Ethnic For The Conscious Citizens In Delhi
India has a magnificent history of fashion with its original tie and dye work, Chikankari, Gotapati and much more. Undoubtedly, we’ve also been moving towards a more sustainable and ethical way of expressing our sense of fashion. However, it is more common to find ethically produced western clothing than those locally produced or made. This is why we’ve curated a list of stores where you can shop for ethnic fashion sustainably, or at least clothes that incorporate a desi touch, so read on!
1. Saahra

India’s first ethical multi-designer store, Saahra believes in moving towards sustainability by adopting environmentally, socially, economically, culturally, and technologically healthy practices. These are practices that all the brands that Saahra works with are mindful of. Here, you will find a vast collection of luxury clothing and accessories, both ethnic and western, all verified to be ethical. So go and grab those beautiful kurtas and ethnic sets and thank us later!
Where | Saahra Conscious Effort - C-16, Suryaa Hotel, New Friends Colony
Timings | 10 AM - 6 PM
Call Them | +91 9871 110 063
Shop Online Here | https://www.saahra.com/
Check Out Their Insta Feed | https://www.instagram.com/saahraofficial/
2. Grassroot By Anita Dongre

Picture Credits: aashnashroff
Anita Dongre, a well-known name in the Indian fashion community, launched this vertical for her brand in an effort to be more conscious. By incorporating traditional handicrafts into modern and environmentally friendly apparel, this brand preserves and revitalises Indian culture. Grassroots partners with independent craftsmen and NGOs to offer talented craftspeople in isolated villages consistent employment possibilities that guarantee fair wages and improve their standard of living. So give their collection a looksie!
Where | Grassroots By Anita Dongre - Unit No S201, Second Floor, The Chanakya Mall, Chanakyapuri
Timings | 11 AM - 9 PM
Call Them | +91 7290 014 086
Shop Online Here | https://www.ogaan.com/designers/grassroot-by-anita-dongre
Check Out Their Insta Feed | https://www.instagram.com/grassrootbyanitadongre/
3. Sui

Picture Credits: karunaezara
Sui brand’s goal has been to link us to the environment the same way a needle (Sui) connects threads to the fabric. And with their evergreen and minimalist designs, they have been successfully doing just that. Although Sui may not offer traditionally ethnic attire like suits and kurtis, they do have a variety of clothing that incorporates traditional Indian ways of embroidery, prints and dye. Check out their Co-ord sets, dresses and long shirts ‘cause you won’t be able to look away without buying something!
Where | Sui - S-10, Main Market, Block S, Green Park Extension, Green Park
Timings | 11 AM - 7 PM
Call Them | +91 9315 547 977
Shop Online Here | https://www.wearesui.com/
Check Out Their Insta Feed | https://www.instagram.com/wearesui/
4. Amita Gupta Sustainable

Picture Credits: deepika.yadav30
Comfort, elegance and sustainability come together to make Amita Gupta Sustainable. This brand offers a range of eco-friendly fashion, all the way from gorgeous traditional lehengas and saris to even fusion wear. For all those who marvel at ethnic wear that comes with a twist, yet is graceful, this is the brand for you. Check out their sustainable sari collection ‘cause you’ll soon be reaching for your wallets!
Where | Amita Gupta Sustainable - Ground Floor, Kehar Place, Lane, No 2, Westend Marg
Timings | 11 AM - 7 PM
Call Them | +91 9910 020 934
Shop Online Here | https://www.perniaspopupshop.com/designers/amita-gupta-sustainable
Check Out Their Insta Feed | https://www.instagram.com/amitaguptaofficial/
5. Tamarind Chutney

Tamarind Chutney is one of the rare brands that defy the belief that sustainability cannot be affordable. Started by two friends in 2019, this brand is now quintessential for any conscious person’s wardrobe. They protect India's craft heritage and promote artisan livelihoods while adhering to moral business practices. Here, you can shop for a ravishing collection of kurtas, saris, dupattas and stoles, each with its unique desi design, so check out their store ASAP!
Where | Tamarind Chutney - N-42, Ground Floor Panchsheel Park
Timings | 11 AM - 7 PM
Call Them | +91 9953 988 919
Shop Online Here | https://tamarindchutney.in/
Check Out Their Insta Feed | https://www.instagram.com/thetamarindchutney/
6. Soil Of India

One of the biggest sources of pride in India has been its silks and pashminas. While they’re considered to be a large part of our identity, they are often difficult to source morally. However, this brand called ‘Soil Of India’ changed that completely. This brand is a gem that presents its customers with vegan silks and ethically produced pashminas. Not only that, but they also embody Indian culture in their line of Himalayan and Ladhkhi Woolies and Tribal Tapestry, so go and drop by their store soon and grab everything your heart desires!
Where | Soil of India - Sector C-9, #9588, Vasant Kunj
Timings | 11 AM - 7 PM
Call Them | +91 9871 449 933
Shop Online Here | https://soilofindia.in/
Check Out Their Instagram Page | https://www.instagram.com/soilofindia/
Hopefully, seeing this list will encourage all of you to shop for ethnic wear more consciously. Happy shopping, folks!
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