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5 Homegrown Online Stores Where You Can Find Perfectly Casual & Chic WFH Outfits

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Ishita Sahni 3 Sept 2020

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Disclaimer: Bearing in mind the current health crisis befalling the city and the world at large, we're tweaking our content policy and recommendations. Stay positive, keep hygiene levels up and don't fall prey to panic and misinformation.

Miss going on a shopping spree on SHEIN? We do, too, because our WFH meetings are simply never complete without that perfectly chic OOTD. Which is why we’ve selected five homegrown apparel brands with a contemporary spin along with a mindful and minimalistic fashion approach. It’s time to indulge in retail therapy with these local businesses, so start filling up your shopping carts for an elegant and refreshing new wardrobe!

1. The Cai Store

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Trendy, comfort and quality - the three driving forces of this label have allowed this Indian company to make remarkable strides and set an extraordinary trend in the footwear league! Manufacturing vegan, handmade, and pocket-friendly exquisite beautiful female footwear, this brand will force you to click ‘add to bag’ again and again! Let the shopping begin!

Price | Rs 999 Onwards
Shop Online Here | http://www.thecaistore.com/
Check Out Their FB Page | https://www.facebook.com/caishoes
Skim Through Their Insta Feed | https://www.instagram.com/thecaistore/

2. Delhiwear

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Originating in the capital city, Delhiwear is yet another reason to be broke yet fashionable as this brand brings street style to simple everyday clothing. Rooted in Indian sensibilities, the brand takes traditional clothes and gives them a contemporary spin, evident in their collection called VARDI. A brand which uses good fabrics, great overall quality and which has an aim to spread Indian culture and streetwear worldwide, this one’s all about easy clothing options. Catering to the needs of both men and women, their sheer, aesthetic and functional clothes will make your fashionista hearts sing!

Price | Rs 1,800 Onwards
Shop Online Here | http://delhiwear.com/
Check Out Their FB Page | https://www.facebook.com/delhiwears
Skim Through Their Insta Feed | https://www.instagram.com/delhiwear/

3. Nicobar

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An affordable and luxury clothing and home line with an expansive collection of clothes, decor and travel accessories, Nicobar is all about creating a modern Indian way of living, dressing, and looking at the world. A label with chic, relaxed and elegant clothing giving us summer beach vibes, these guys will make you spend all your moolah to look aesthetically fashionable!

Price | Rs 1,400 Onwards
Shop Online Here | https://www.nicobar.com/
Check Out Their FB Page | https://www.facebook.com/nicobarstudio
Skim Through Their Insta Feed | https://www.instagram.com/nicojournal/

4. Urban Suburban

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Empowering Indian women, this label aims to bridge the gap between major national and international brands across India when it comes to limited sizes, colours, designs and availability. An affordable brand for all the women out there who are up for tweaking and experimenting with their wardrobes, we’re loving Urban Suburban’s rad collection! Go check ‘em out and you won’t be sorry!

Price | Rs 999 Onwards
Shop Online Here | http://www.urbansuburban.in/
Check Out Their FB Page | https://www.facebook.com/in.urbansuburban
Skim Through Their Insta Feed | https://www.instagram.com/in.urbansuburban/

5. Postfold 

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This brand prides itself on creating meaningful and relatable products through an ethical and honest medium with no middleman, no excessive markups, down to earth prices and premium quality clothing. So, from dusk till dawn, for the days you want to keep it simple and casual while you hustle to the nights you wanna suit/ glam up to jive, they’ve got all your needs covered! Spend your money on Postfold for an impactful shopping experience!

Price | Rs 999 Onwards
Shop Online Here | https://www.postfold.com/
Check Out Their FB Page | https://www.facebook.com/postfold
Skim Through Their Insta Feed | https://www.instagram.com/postfold/

Go check ‘em out, folks and let us know in the comments below which homegrown brand fit you like a glove as you go #VocalForLocal! 

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