Just something to think about : A prime apple phone that would launch for 1.2lacs in the market, eventually be sold at 70-80k once the newer versions launch, all of them, when you look at the hardware used would not even cross 35k. So essentially you're paying for the brand, the status symbol apple is and working years if not month to get one. Don't even get me started on repair costs and hassles. All this so that Apple can break more records, what's in it for you?